ERA survey to address attraction and retention challenges

By ERA19 September 2023

ERA’s Convention on “Investing in People” ERA’s Convention on “Investing in People”. (Photo: ERA)

ERA has partnered with Eurogroup Consulting to conduct a comprehensive study addressing ‎attraction and retention challenges in the equipment rental industry.

Building on the success of ‎ERA’s Convention on “Investing in People”, this study aims to provide valuable insights for rental ‎companies, foster a more engaging work environment and enhance the industry’s overall appeal.‎

To ensure the study’s success, ERA invites all rental companies and rental associations to actively ‎participate in an upcoming survey they will receive at the beginning of October.

The survey will ‎directly target employees of rental companies in various roles and at different levels, and will cover multiple ‎aspects related to attractiveness and retention within the sector.

The invaluable perspectives of ‎rental employees will play a vital role in shaping the outcomes of the report. ‎

The study’s findings will offer essential recommendations for rental companies to enhance their ‎appeal and improve employee retention. This collaborative effort aims to create a more engaging ‎and rewarding work environment within the rental industry, fostering its growth and sustainability. ‎

This project is led by ERA’s Future Group and the study methodology was presented to and discussed with the group during their last meeting on 13 September.

For more information or if you are a rental company and would like to be represented in the ERA Future Group, please email the ERA team at

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