ERA releases digital transition guide

25 January 2023

ERA has released the ‘The impact of digitalisation in the equipment rental industry’ report.

ERA Impact of Digitalisation report

It aims to raise awareness among all rental ‎companies in Europe, including SMEs and national associations, about the challenges of ‎digitalisation and provide elements of best practice on the journey to a successful digital ‎transformation.

The report answers critical questions related to digitalisation in the rental industry and provides a window into how companies are leading the transformation.

It also highlights the opportunities and threats that digitalisation poses, and provides practical advice and guidance for businesses to meet the challenge of digitalisation.

Michel Petitjean, Secretary General of ERA, said: “Digitalisation is transforming the commercial landscape for rental companies, with implications for their sales, marketing, operations, asset management, business models and more.

“With this report, we hope to give the rental industry a resource of real value for understanding and navigating this transformation.”

The final report is available here:

The report project was led by the ERA Future Group, which brings together young managers from rental companies to provide insight and vision on strategic issues.

It was carried out by epi Consulting, an award-winning international sustainability, strategy and innovation consultancy based in the UK.


For more information about the Future Group, please visit our ‎website:

If you are a rental company of ERA and are interested in joining the ‎Future Group, please email the ERA team at [email protected]. ‎


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Ollie Hodges Publisher Tel: +44 (0)1892 786253 E-mail: [email protected]
Lewis Tyler
Lewis Tyler Editor Tel: 44 (0)1892 786285 E-mail: [email protected]