ERA publishes digitalisation guide for rental

25 January 2023

The European Rental Association (ERA) has published its ‘Impact of Digitalisation’ report to help equipment rental companies understand how digital technologies are transforming the industry.

The report, which is free to download, aims to raise awareness among all rental ‎companies in Europe, including SMEs and national associations, about the challenges of ‎digitalisation. It provide suggestions of best practices for companies to follow in adopting digital technology.

ERA Impact of Digitalisation report (Image: ERA)

The report answers key questions, explains how companies are leading the transformation, highlights the opportunities and threats that digitalisation poses, and provides practical advice and guidance.

Michel Petitjean, Secretary General of ERA, said: “Digitalisation is transforming the commercial landscape for rental companies, with implications for their sales, marketing, operations, asset management, business models and more.

“With this report, we hope to give the rental industry a resource of real value for understanding and navigating this transformation.”

The project was led by the ERA Future Group, which brings together young managers from rental companies to provide insight and vision on strategic issues.

It was carried out by epi Consulting, an award-winning international sustainability, strategy and innovation consultancy based in the UK.

The report can be read and downloaded here.


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Ollie Hodges Publisher Tel: +44 (0)1892 786253 E-mail: [email protected]
Lewis Tyler
Lewis Tyler Editor Tel: 44 (0)1892 786285 E-mail: [email protected]