ERA opens sponsorship opportunities for 2027 Convention

The European Rental Association (ERA) has launched its sponsorship opportunities for the 2027 ERA Convention, taking place on 2-3 June at the Hilton Warsaw City in Warsaw, Poland.

The event is expected to attract around 400 participants, bringing together senior executives from Europe’s leading equipment rental companies, national rental associations, manufacturers and suppliers, making it a unique opportunity for companies to raise their profile and connect with key decision-makers from across the European rental industry.

ERA is offering seven sponsorship packages, giving companies different opportunities to promote their brands and engage with industry professionals before and during the Convention.

Two exclusive sponsorship opportunities are available: the event lanyards, which will feature the sponsor’s logo throughout the Convention, and the mobile app, which will provide delegates with access to the programme, surveys and event information. The app sponsorship includes a permanent banner and is limited to one sponsor.

Companies can also sponsor the Networking Lunches, with two sponsorship slots available, or the Coffee Breaks. These packages offer brand visibility during informal networking moments, including logos on event screens and in the catering areas. The Networking Lunch package also includes the opportunity to show a promotional video.

European Rental Awards opportunities

Additional opportunities are linked to the European Rental Awards ceremony, one of the highlights of the event, with Gold Award, Silver Award and Awards Cocktail sponsorships available. These packages provide visibility through event communications, on-stage branding and the Awards brochure. The Gold Award package also includes a dedicated sponsor interview, a promotional video during the Awards Dinner and the opportunity to present a trophy.

All seven packages include promotion through ERA’s website and LinkedIn, as well as an interactive sponsor profile in the Convention’s mobile app.

Early-bird rates are available for sponsorships confirmed by 1 December 2026, with prices ranging from €2,500 for the Coffee Break package to €9,000 for the Gold Award. Standard rates range from €3,500 to €10,000.

With sponsorship opportunities available on a first-come, first-served basis, companies are encouraged to secure their preferred package early.

The full sponsorship brochure is available here. For further information or to discuss sponsorship opportunities, companies can contact [email protected].