DLR launches new identity

By IRN editorial staff22 September 2022

DLR, the French association for construction and material handling distributors and rental companies, has launched a new visual identity.

The Paris-based organisation said the new logo used colours and shapes from the previous identy, but updated. The cube symbolises construction and material handling, as well as the ‘Hexagon’ shape of France.

SLR association France DLR’s new visual identity, launched in September. (Image: DLR)

The tagline for the logo is La Fédération des Matériels (The Equipment Federation), which covers all the activities undertaken by DLR itself as well as its partner members, such as ACIM (temporary buildings), FNAR (agricultural and groundcare equipment) and UFL (cranes).

DLR’s own activities span distribution, rental, tower cranes, portable sanitation and temporary accommodation.

The organisation has 1,000 members and represents 70% of its markets.

Delivered directly to your inbox, International Rental Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Latest News
Kobelco suspends some machine sales in Europe
Temporary stop on certain crane and excavator sales due to Hino engine emission certification issue
Sunbelt expands into film rentals in UK
Aquisition of UK’s Media Access Solutions (MAS) is part of Sunbelt’s move into film and TV rental 
Construction’s energy crisis
Over 70% of construction firms forced to make changes due to rising energy costs
Murray Pollok Managing Editor Tel: +44(0)1505 850 043 E-mail: murray.pollok@khl.com
Simon Kelly Sales Manager Tel: +44 (0) 1892 786 223 E-mail: simon.kelly@khl.com