Case introduces new head of European sales

Graziano Cassinelli, Head of Sales for Case Construction Brands in Europe at CNH Industrial Graziano Cassinelli, Head of Sales for Case Construction Brands in Europe at CNH Industrial. (Photo: Case CE)

Case Construction Equipment has appointed Graziano Cassinelli as its new head of sales for European construction brands at CNH Industrial.

Cassinelli takes over the position from Nicola D’Arpino, who has now become the company’s vice president for Construction Product Portfolio Strategy.

In his new role, Cassinelli will work to boost the manufacturer’s dealer business. He retains his existing responsibilities as the global head of CNH Industrial’s Rental and Used equipment division - which earlier this year announced that its stories in France and South Africa had began renting large earthmoving machinery

Case said Cassinelli will bring “a wealth of knowledge and experience” to his new position.

As well as having developed and managed rental and used equipment departments, he has previously also held senior positions with several construction equipment manufacturers based in Europe and the Far East, such as Caterpillar and Luigong Machinery.

Delivered directly to your inbox, International Rental Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Latest News
MCS launches QR code functionality
QR code offers immidiate access to essential data
Kubota to consolidate two U.S. subsidiaries
Company plans to consolidate its two Georgia-based manufacturing operations into one
CECE joins transatlantic call for end to EU/US steel tariffs
Industry bodies rally as steel and aircraft dispute threatens to be renewed
Ollie Hodges Publisher Tel: +44 (0)1892 786253 E-mail:
Lewis Tyler
Lewis Tyler Editor Tel: 44 (0)1892 786285 E-mail: