Case introduces new head of European sales

Graziano Cassinelli, Head of Sales for Case Construction Brands in Europe at CNH Industrial. (Photo: Case CE)

Case Construction Equipment has appointed Graziano Cassinelli as its new head of sales for European construction brands at CNH Industrial.

Cassinelli takes over the position from Nicola D’Arpino, who has now become the company’s vice president for Construction Product Portfolio Strategy.

In his new role, Cassinelli will work to boost the manufacturer’s dealer business. He retains his existing responsibilities as the global head of CNH Industrial’s Rental and Used equipment division - which earlier this year announced that its stories in France and South Africa had began renting large earthmoving machinery. 

Case said Cassinelli will bring “a wealth of knowledge and experience” to his new position.

As well as having developed and managed rental and used equipment departments, he has previously also held senior positions with several construction equipment manufacturers based in Europe and the Far East, such as Caterpillar and Luigong Machinery.