Sinoboom UK opens for business

Sinoboom UK. (Image: Sinoboom).

Sinoboom has opened its UK subsidiary.

The facility in the Midlands, in the city of Derby, was officially announced at Bauma earlier this month and includes 2,500 square meters of warehousing along with room for a technical training centre and parts storage facility.

Its location is designed to offer excellent access to the UK’s primary road links and efficient response to sales and technical support.

Richard Butler, Sinoboom European CEO, said the UK is one of the most important markets globally for access equipment and the investment is in line with the company’s global strategy to grow its market share in key markets while supporting its distributors and customers at a regional and local level.

“The UK subsidiary will be manned by a sales and distribution support team along with a technical product support team to ensure that we can provide a local rapid response, to both our distribution partners and end-users,” said Butler.

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