ERA invites industry to join European Rental Week 2026 LinkedIn Live

The European Rental Association is inviting rental companies, national associations and industry stakeholders to join a short LinkedIn Live session dedicated to European Rental Week 2026.

The 20-minute session will take place on 12 October at 14:00 and will mark the kick-off of this year’s campaign. It will introduce the main plans for European Rental Week 2026, present the tools and materials available to companies, and share practical ideas on how the industry can get involved.

European Rental Week is designed to bring the rental sector together around a shared message: rental deserves to be seen. One of the key objectives of the initiative is to raise awareness of the rental concept not only within the industry, but also among the general public, helping more people understand the role rental plays in everyday projects, businesses and communities.

The campaign gives companies an opportunity to highlight the value of rental as a sustainable, cost effective and resource-efficient solution, while also showcasing the people, equipment, services and expertise behind the sector.

During the LinkedIn Live, ERA will explain how rental companies can take part through social media, internal communications, customer engagement, local activities and other initiatives. The session will also provide examples of how companies can use the week to raise awareness of rental and tell stronger stories about the value the industry brings.

The initiative comes at a time when visibility and communication remain important for the sector. By joining the campaign, companies can help present rental as a modern and professional solution, while contributing to a broader European conversation about the industry.

ERA encourages all rental companies and stakeholders to join the session and explore how they can support European Rental Week 2026.

More information about European Rental Week, including campaign materials and ideas on how to participate, is available on the dedicated European Rental Weeks website: https://europeanrentalweek.eu/

Participants can register for LinkedIn Live via the ERA LinkedIn page.