All Rental Articles

The American Rental Association (ARA) has created a new alliance with True Value Company, the US-based hardware cooperative, to provide ARA member benefits to the cooperative’s retailers who offer rental services.

Ashtead Group made a pre-tax loss of £14.7 million on revenues of £187.3 million for its third quarter, to January 31. This represents a 28% reduction the same quarter in 2009.

Aggreko is to further increase capital expenditure by £20 million to £200 million this year to expand its International Power Projects division, which now represents over 40% of revenues and almost two thirds of trading profits.

What links Cramo and legendary punk rockers the Ramones? The answer is a new ‘viral’ marketing campaign from the company that features a spoof band called ‘The Cramones’, introduced to the world via a YouTube video showing them being chased out of Cramo’s offices by an irate Cramo CEO, Vesa Koivula.

Spanish rental company GAM reported a 25% fall in revenues to €277.8 million for the full year 2009 and it made a net loss of €8.9 million. EBITDA (profit before interest, tax, depreciation and amortisation) was €83.4 million.

Lavendon Group said it did not expect further significant deterioration in its markets in 2010 although neither is it forecasting any material improvement. The company reported a £47.8 million pre-tax loss for the full year 2009 – including exception items of £58.2 million – on revenues that were 13% down at £226.9 million.

Terex Corp divisions Terex Construction and Terex AWP have started a cross-selling initiative that will see both divisions sell a wider range of products through their respective sales channels.

Italian telehandler specialist Merlo has commited itself to continuing to invest substantially in research and development and its policy of in-house manufacturing.

Aggreko and its South African joint venture partner Shanduka Group have signed a £30 million contract for temporary power and temperature control services to the 2010 World Cup in South Africa this summer.

A new report into the UK’s plant hire market forecasts a 6% fall in revenues in 2010 to follow the almost 22% drop last year, with a very slow recovery starting in 2011. The report forecasts that revenues in 2014 will still be more than 20% down on the market peak of 2007.

United Rentals has created a used equipment web portal offering thousands of items for sale in more than 40 equipment categories. United said it will be one of the largest sources of pre-owned rental equipment sold directly by the owner.

Ramirent has unveiled a new corporate identity strategy that will see it move increasingly towards a unified brand, with one consequence being that Ramirent will replace Bautas as the company's brand in Norway.

Finning International is still considering whether to sell its UK rental subsidiary Hewden and will announce its decision by the end of the second quarter.

A new guide to the safe use of quick-hitches has been published in the UK outlining the responsibilities of all those involved in the use and planning of construction equipment.

Australian heavy equipment rental company Emeco is to close its European business in July 2010 and consolidate its US activities into its Canadian operations.

JLG's Craig Paylor said he favours a registration and service history system for large equipment to help rental companies and fleet owners keep machines for longer and extract their full economic value.

Hertz Corp said it will open 10 new equipment rental locations during 2010 to tap into markets emerging from recession and to support key industries such as petro-chemicals.

The fourth Europlatform Conference will take place in Madrid at the Eurostars Madrid Tower Hotel and later the same week the first ELEVarte event will take place.

Terex Corp made a net loss of US$114.8 million in the fourth quarter of the year with its AWP and Construction divisions being the worst performers, making operating losses of $32.6 million and $89.6 million, respectively.