WowNow Hire appoints sales and marketing director

UK hire company WowNow Hire has announced the appointment of Tracey Gorman as its sales and marketing director.

Gorman, who started the role on June 5,  joins the company from specialist equipment company Reactec, where she spent the last seven year’s as business development director.

In a career in hire that has spanned 25 years, she has also held several leadership positions within HSS Hire, EJ (formely known as Norinco UK) and Sunbelt Rentals.

Anthony Pearlgood, CEO of WowNow Hire said, “We are delighted to have Tracey on board. Our plan is to revolutionise the Hire industry and Tracey has an abundance of knowledge and experience, and her enthusiasm will play a key role in helping us to achieve this.

“We are a customer-centric organisation that offers excellent levels of service, whilst innovating and providing solutions that others can’t. Tracey has an invaluable part to play in our journey.”

Gorman said, “It was really important that WowNow Hire had the same focus on customer excellence as I have always had. The business has got a great foundation and I am confident that we can show significant growth in the future.”

The appointment of Gorman is the latest to be announced by Hampshire-headquarted WowNow. In April, the company announced that John Moran was to take over as Chief Financial Officer.