Why Zoomlion is taking the long view on international expansion challenges

Neil Gerrard Senior Editor, Construction Briefing

02 April 2026

Zoomlion's stand in the Festival Grounds at ConExpo-Con/Agg 2026 in Las Vegas (Image: KHL Group) Zoomlion’s stand in the Festival Grounds at ConExpo-Con/Agg 2026 in Las Vegas (Image: KHL Group)

With the ongoing confusion over tariffs and a general animosity from the Trump administration towards Chinese imports, you might expect a Chinese manufacturer at a US trade show to cut a somewhat glum figure.

Not a bit of it from William Tan, deputy general manager of Zoomlion International Trading Company, who spoke to Construction Briefing at ConExpo in Las Vegas in early March.

Instead, Mr Tan exudes confidence as he explains in fluent English how Zoomlion, whose products run the full gamut of construction…

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