WernerCo changes name to ProDriven Global Brands

The ladder, mobile tower and MEWP manufacturer said the change reflected its growth strategy in serving the construction, industrial and automotive industries.

New ProDriven Global Brands name reflects market ambitions.

Effective immediately, Justin White, Managing Director at ProDriven Global Brands for the UK, said it reflects a significant transformation for the company.

“Starting life as a safe access brand in North America, the company has continued to grow the WernerCo brand into a variety of industries worldwide. The new strategic name change reflects our ongoing commitment to innovation, growth, and a diversified product and brand portfolio.”

The company has grown over the years to include brands such as BoSS and Zarges. “The name ProDriven Global Brands reinforces the fact that as a company we are prepared for the next phase of growth,” said White. 

The name change will not impact any of these or other associated brands, their product offerings, or business partnerships.

“The name ProDriven Global Brands clearly defines the audience it serves and represents the company’s drive to continue to deliver safe solutions built with the end user in mind,” the company added.