Wacker Neuson holds steady despite tariffs and weak markets

Wacker Neuson equipment in action (Image: Wacker Neuson)

German-based Wacker Neuson Group, a manufacturer of light and compact equipment, has revealed that for 2025 its sales amounted to €2,218 billion (US$2,555 billion), down 0.7% on its 2024 figure of €2,234 billion (US$2,574 billion).

The OEM described 2025 as a “challenging environment” and highlighted the impact of the US tariffs. However, after a slow start to the year Wacker Neuson said that revenue and profitability developed throughout 2025.

In terms of regions, the group saw revenue in EMEA (Europe, Middle East, Africa) rise by 1.2% to €1,753 billion (US$2,020 billion) in absolute terms. This means that the region’s share of revenue was 79%, up from 77.5% in 2024. Germany had, as in previous years, the largest share of revenue in the EMEA region, followed by France, the UK, and Switzerland.

The development of the Americas region was said by the OEM to be characterised by persistent reluctance in ordering behavior due to uncertainties caused by US tariffs. Revenue in the region amounted to €421 million (US$485 million) in the fiscal year 2025, representing a decrease of 6.5%. The share of total revenue decreased to 19% compared to 20.2% in 2024.

The market dynamics in the Asia-Pacific region continued to decline in the past fiscal year 2025. Thus, revenue for the fiscal year 2025 amounted to €44.1 million (US$50.8 million) and decreased by 16% from 2024.

Wacker Neuson also referenced the additional legal and consulting costs in connection with takeover discussions with Doosan Bobcat that occurred in the fourth quarter of the year.

“The fiscal year 2025 was characterised by a challenging economic environment especially in the first quarter. Nevertheless, we managed to increase our profitability in the course of the year and to consistently improve our operational performance,” said Dr. Karl Tragl, Chairman of the Executive Board of the Wacker Neuson Group.

“We took early and targeted steps to adapt to the external factors such as US tariffs. Despite ongoing geopolitical uncertainties, we expect a slight upturn in the market and expect a moderate increase in revenue with a higher EBIT margin compared to 2025. Furthermore, our focus in 2026 is on our growth levers and refinement as well as implementation of our Strategy 2030.”

Wacker Neuson said that excavators, dumpers, and worksite technology were in greater demand in 2025, whereas the demand for skid steer loaders developed negatively. The OEM added that a positive trend emerged in the business segment, Light Equipment and Services and the decline in revenue from new machine sales was partly mitigated by increased demand for light equipment, used rental machines, spare parts, and services in the service business.