Volvo CE: ‘Electric is still the mission’

Andy Brown Head of Content, Construction and Engagement

10 August 2026

At the welcome dinner for Volvo Construction Equipment (Volvo CE) a video was played of Melker Jernberg, President of Volvo CE, in a tuxedo doing various stunts involving cars and helicopters, interspersed with a live band on stage belting out songs from the James Bond movies.

While a lot of AI had obviously been used to complete the footage, during a sit-down interview the next day, Jernberg was keen to stress that some of the footage was him, that he did do some jumping and running around for the film – just not off a helicopter.…

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