Two simple ways to take part in European Rental Week

European Rental Week (ERW) 2026, starting next Monday 12th, will once again bring the industry together to make rental more visible across Europe and highlight its value to customers, employees, public authorities and the wider public.

This year, ERA is making participation easier with a set of ready-to-use materials and two simple campaigns that companies of all sizes can adapt to their own activities.

The first campaign, “Rental made it possible”, focuses on showing rental in action. Participants are invited to place the campaign sticker on a piece of equipment, a site or an operation, take a photo and share it on social media using #RentalWeek2026.

The idea is simple: show the situations where rental plays a practical role in making a project, activity or operation possible. By using real examples, companies can demonstrate the value of rental in a tangible and relatable way.

The second campaign, “Share your rental week moment”, invites companies to share at least one activity taking place during European Rental Week. This could be a team story, a customer project, an equipment demonstration, a sustainability initiative or another activity linked to one of the three ERW pillars: Sustainability, People & Skills, and the Business Value of Rental.

Participants can share a photo or short video using the European Rental Week visual frame and the campaign hashtag.

ERA will also provide a toolkit with ready-to-use visuals, suggested social media copy, posters, campaign guidance and other materials to help companies participate without needing to create content from scratch.

Every contribution, large or small, helps build a broader picture of what the rental industry looks like across Europe and the role it plays in supporting customers, projects and communities.

Companies are encouraged to start planning their activities now and use #RentalWeek2026 to help make rental visible throughout the week.