The importance of social ‘listening’

The global construction sector was already battling a majority of negative social media sentiment when the United Nations Environment Programme released its 2022 Global Status Report for Buildings and Construction at COP 27 in Egypt early in November.

The build environment is responsible for some 40% of global, energy-related carbon emissions; with this in mind, the UN’s assertion that the buildings and construction sector isn’t even on track to achieve decarbonisation by 2050 will have come as sobering news for business leaders in the sector.