Sinoboom signs up Saudi Arabia distributor

Sinoboom has strengthened its Middle East presence with the appointment of Al Marwan Machinery as its exclusive authorised dealer in the Kingdom of Saudi Arabia.

Al Marwan Machinery officially becomes Sinoboom’s dealer in the Kingdom of Saudi Arabia. (Image: Sinoboom).

The strategic partnership marks an important milestone in Sinoboom’s continued expansion across the Middle East, Africa, and emerging markets, said the company, and comes at a time of significant transformation in Saudi Arabia, where large-scale infrastructure, industrial, and development projects continue to drive growing demand for reliable and efficient access equipment.

Al Marwan Machinery, which already represents Sinoboom in the United Arab Emirates and Oman, brings extensive industry experience, a strong customer base, and well-established after-sales capabilities, said the manufacturer. As part of its offering Al Marwan operates regional offices and dedicated service workshops in Riyadh and Dammam, supported by mobile service units across the Kingdom.

Commenting on the appointment, Alistair Palacioglu, VP & General Manager at Sinoboom MEA, said, “Al Marwan has proven to be a very strong partner for Sinoboom. Their focus on customer-centric solutions, particularly in after-sales support, rapid response, and scalable service teams, aligns perfectly with our expectations and the standards our customers deserve. We are proud to have Al Marwan representing Sinoboom in the Kingdom of Saudi Arabia.”