Sinoboom NA signs up with Trackunit

By Euan Youdale17 March 2023

Paul Wilson of Trackunit and Susan Xu of Sinoboom. (Pic: Sinoboom)

Sinoboom North America has announced the launch of a telematics partnership with Trackunit at ConExpo, taking place in Las Vegas this week. 

The agreement was signed by Paul Wilson, vice president, North America key accounts on behalf of Trackunit, and by Susan Xu, CEO of Sinoboom.

Through this partnership, Sinoboom NA will offer telematics solutions to customers via Trackunit’s web- and mobile-based platform. The Trackunit Raw device enables Sinoboom NA to seamlessly connect all types of machines and equipment to collect valuable data. Customers will have reliable, real-time remote visibility of their fleets, with access to machine CAN and utilization data.

“We know that reliability of equipment is crucial for our customers, to keep fleet uptime to a maximum,” said Susan Xu, CEO of parent company Sinoboom. “The quality of the data accessible through Trackunit’s system gives customers the meaningful equipment insights they need to keep machines and fleets running smoothly and efficiently.”

Sinoboom & partners Sinoboom with partners signed during ConExpo. (Pic: Sinoboom)

“We’re proud to be partnering with Sinoboom NA in offering advanced machine data to its customers,” said Soeren Brogaard, CEO at Trackunit. “We look forward to working with Sinoboom on creating value for its customers and further connecting construction.” He went on to add, “It’s vindication for the partnership and our growing relationship with Sinoboom. We believe in the power of connectivity and this is part of that ongoing dynamic.”

The new partnership builds on the foundations of an existing partnership between Sinoboom’s European subsidiary and Trackunit, signed in January 2022.

On the same day, five other partnerships were signed by Sinoboom NA, with Canadian customer LTR Location, with TireSocks and Wheco, and with and US sales representatives Lew Hudson and East Coast Sales.

Delivered directly to your inbox, International Rental Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Latest News
Terex to move 10 Genie product lines
Genie will begin producing a range of its scissors, vertical mast units and telehandlers from its Monterrey, Mexico plant
LGMG’s Mexico plant set to open in second half
Chinese manufacturer will begin producing MEWPs for U.S. customers from new Monterrey, Mexico plant later this year
ConExpo-Con/Agg draws record visitors
Show confirms “live events are very important”, says Chair of the show
Ollie Hodges Publisher Tel: +44 (0)1892 786253 E-mail:
Belinda Smart
Belinda Smart Editor Tel: 44 (0)1892 786209 E-mail: