Sime Darby rebrands as Sime

Lewis Tyler Editor, Demolition & Recycling International

19 November 2024

Malaysia-based industrial business Sime Darby has announced a rebrand across all of its operations. 

The rebrand will see the company become known as Sime under the new tagline of “Bridging Opportunities”, a move it says reflects its vision for the future and “renewed strategic focus as a pure-play powerhouse in…

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