Rental industry finally recognised by LinkedIn

By Belinda Smart18 October 2022

The professional social media network LinkedIn has recently introduced equipment rental among its industry categories. ERA encourages all rental companies and their employees to edit or add equipment rental services in their profiles.

Previously, profiles of rental companies (and of their employees) had to be categorised under related industries, with many choosing either ‘Construction’, ‘Machinery’ or ‘Machinery Manufacturing’ as rental was not an option.

LinkedIn has now introduced a separate category named ‘Equipment Rental Services’, with sub-categories of ‘Commercial and Industrial Equipment Rental’ and ‘Consumer Goods Rental’.

This acknowledgment of the industry on the social media site could help to gain more visibility for the sector and improve recruitment efforts.

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Ollie Hodges Brand Manager Tel: +44 (0)1892 786253 E-mail:
Belinda Smart
Belinda Smart Editor Tel: 44 (0)1892 786209 E-mail: