Renta rebrands pumps division
12 February 2024
Renta Group has rebranded Uprent, its pumping equipment rental business based in Latvia.
The company acquired Uprent in 2022, marking its first entry into the specialised pumps market in the process.
Since then, it has undergone several changes and added services to its offering, but retained its branding across its depots in Latvia, Lithuania, Estonia and Poland.
Under the new branding the company will be known as Renta Pumps, with a redesigned logo with Renta Group colours set to replace the Uprent brand.
Renta said the rebrand marks a “significant milestone” for the company and follows rapid progression in its strategic plans for the business. It added that it is confident the change will “become a cornerstone for further growth and success.”
Martins Egle, CEO, Renta Pumps, said, “In light of the transformative period we have experienced in recent years, we strongly felt that now is the right time for Renta Pumps to introduce a new brand identity reflecting the expanded scope of its services and the integration of our company into the visual representation of the Renta brand.
“The brand identity change underscores Renta Pump’s commitment to innovation, growth, and excellence in the equipment rental industry.”