Palfinger presents new group branding and website

Palfinger has announced a new brand appearance, as part of its Strategy 2030+, which is seeing the transformation of its corporate culture to strengthen its position as a premium equipment provider.

“Palfuinger’s purpose is clear - to make our customers, partners, and employees stronger by becoming better in everything we do, every day,” said Andreas Klauser, CEO of Palfinger. “To achieve that, we’re driving our strategy forward in a way that goes hand in hand with our brand and culture. Together, they create the foundation for continuous innovation and long-term sustainable growth, reinforcing our position as an industry leader.”

Palfinger’s new brand design. (Image Palfinger).

The new look is closely linked to the Strategy 2030+ program Lifting Brand & Culture which aims to ensure there is a shared mindset across the group, as well as  operational excellence across all markets and functions.

It is formed by ascending lines symbolizing ambition, progress, and vertical movement, said the company, along with a newly-developed typeface reflecting the company’s engineering DNA, and creating a refined color palette with dynamic imagery and a modern logo.

“As our strategy and culture advance, we are sharpening how Palfinger presents itself to the world. The new brand appearance creates a strong identity; one that helps audiences to understand who we are, what we do, and why it matters,” said Armin Schlamp, Vice President Global Marketing and Communications.

Global website

A major part of the new outlook is the launch of the company’s latest website, which consolidates its country and product-specific websites into one unified global platform. Visitors benefit from a globally consistent, high-quality experience, said the company, with all information on products, solutions, services, corporate topics, investor relations, and careers brought together in one place.

“Our new brand design makes visible what drives Palfinger - the ambition to shape the future of our industry. It marks a bold step toward a more premium, technology‑driven brand and reflects the mindset that guides our transformation. In this way, lifetime excellence becomes something you can see and experience across every touchpoint,” said Armin Schlamp.