Online launch for Hyundai Doosan Infracore’s rebrand as Develon

By Mike Hayes27 February 2023

Hyundai Doosan Infracore (HDI) has produced an online showcase for its new brand Develon, with a video production on Youtube.

Image: Develon

While the new livery for Develon equipment will not be seen until its unveiling at next month’s ConExpo trade show in Las Vegas, the launch video describes the brand vision, purpose and commitments, with contributions from senior executives and members of staff involved in the development of the latest products.

One of HDI’s two CEO’s Youngcheul Cho, said of the launch, “The reason we made Develon is not just to change the brand name… we plan to bring innovative products based on our customers’ feedback.

“The market is currently going through a rapid paradigm shift, with electrified, eco-friendly and automated products.

“We wanted to take the next leap forward and solidify our position as global leader in this shifting market.”

Visitors to ConExpo, which takes place between 14 and 18 March, will be able to see the new Develon livery on machines exhibited within the show’s Festival Grounds.

MAGAZINE
NEWSLETTER
Delivered directly to your inbox, International Rental Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Latest News
Terex to move 10 Genie product lines
Genie will begin producing a range of its scissors, vertical mast units and telehandlers from its Monterrey, Mexico plant
LGMG’s Mexico plant set to open in second half
Chinese manufacturer will begin producing MEWPs for U.S. customers from new Monterrey, Mexico plant later this year
ConExpo-Con/Agg draws record visitors
Show confirms “live events are very important”, says Chair of the show
CONNECT WITH THE TEAM
Ollie Hodges Publisher Tel: +44 (0)1892 786253 E-mail: ollie.hodges@khl.com
Belinda Smart
Belinda Smart Editor Tel: 44 (0)1892 786209 E-mail: belinda.smart@khl.com
CONNECT WITH SOCIAL MEDIA