Noblelift opens Thailand subsidiary

The Noblelift Thailand team. (Image: Noblelift).

Noblelift has officially opened its subsidiary in Thailand.

Based in Samut Prakan, the subsidiary is located at the centre of Southeast Asia’s manufacturing, logistics, and trade network. According to Noblelift, Thailand continues to see strong growth in e-commerce, warehousing, manufacturing, infrastructure, and logistics, driving new demands for material handling solutions.

During the opening ceremony Amy Liang, director of international sales at Noblelift, shared the company’s global vision. She highlighted that Southeast Asia is becoming a key growth region for the global material handling market, and that Thailand’s rapid development makes localised service capabilities increasingly important.

Following this, Pathawee Phanthang, country manager of Noblelift Thailand, shared insights into local market needs, team development, and future service plans. He explained that the Thailand subsidiary will leverage Noblelift’s complete product range, lithium battery technology, local inventory, spare parts support, AI, and local service teams to provide faster and more localised support for customers.

Noblelift’s Thailand Subsidiary. (Image: Noblelift).

Daniel Shen, Southeast Asia regional manager at Noblelift, introduced Noblelifts product portfolio, service capabilities, and after sales support. He highlighted the company’s expertise in warehouse equipment, forklifts, and other material handling solutions, as well as the support provided for customers’ daily operations.

During the event, Noblelift also established partnerships with three new authorised dealers. By building closer cooperation with local partners, the company said it will further strengthen its service network across Southeast Asia and provide faster product to more customers.

Customers also had the opportunity to explore Noblelift’s warehouse equipment, forklifts, and material handling solutions and their features through test driving it themselves.

“The establishment of Noblelift Thailand marks a remarkable milestone for Noblelift’s expansion in Southeast Asia,” added the company.