New website for European Rental Week
By IRN/ERA staff28 June 2023
The European Rental Association (ERA) has launched a new website for European Rental Week.
According to the ERA, the new website will act as a hub for information about the event and includes reasons to participate, ideas for activities and promotional materials to download.
The website will also be updated over the coming weeks and months, according to the ERA, with links to information and activities across different countries, additional ideas for how to participate and more materials to use for promoting the rental business during the week all expected to be included.
Michel Petitjean, Secretary General of ERA, said, “European Rental Week is a key initiative for our industry to bring the benefits of rental as a service provider and an employer to a bigger audience, both locally and across the continent.
“This website serves as a go to resource for the industry to find out everything they need to be able to participate in the week, to discover innovative ideas to promote the rental business and to access materials that they can use in their promotions.
“As we continue to develop the website and learn from the good practices of rental companies across the different countries of Europe, this will only strengthen the website as a resource and help us all to have a bigger impact when promoting the rental industry.”
The annual event is designed to promote equipment rental across Europe. The first week, scheduled to take place from 9 to 15 October, will focus on the theme of ‘Investing in People’.
The website is available at https://europeanrentalweek.eu/.