New Sinoboom MD to grow Middle East

Andy McPhail, Sinoboom’s Managing Director for the MENA region. (Photo: Sinoboom).

Access equipment industry expert Andy McPhail has been appointed by Sinoboom as the company’s Managing Director for the Middle East and North Africa (MENA) region.

McPhail brings extensive experience in access to the role following stints in managerial positions, including at rental companies Rapid Access and Manlift, in Qatar and Dubai, since 2013. “I’m delighted to join the rapidly growing Sinoboom team, the quality of the products have always impressed me and I’m looking forward to sharing this with colleagues in the Middle East,” he said.

According to McPhail’s appointment represents the latest stage of the company’s ongoing strategy to strengthen its global operations with detailed local knowledge and expanded services. The manufacturer’s Overseas Sales and Marketing Director Dawei He said, “We are delighted to welcome another experienced manager to our rapidly expanding overseas team, Andy has the perfect background for this new position.”

Global Branding Director Tim Whiteman added, “This new appointment is part of our commitment to rapidly increasing our presence in the Middle East, customers will quickly notice additional services and support being made available.”

Industry veteran to develop Asia for Sinoboom Director with 25 years experience to expand presence in market