New product manager at Merlo America

Merlo America has announced the appointment of Jerry Corder as its latest product manager.

Corder brings more than 20 years of industry experience spanning data analytics, marketing, product management, and international dealer support in construction and agricultural sectors.

His first industry role was with Paccar, where he spent more than a decade building a deep understanding of customer needs and dealer relationships. Starting as a data analyst for the parts team, he later joined the international sales division.

Jerry Corder, Product Manager, Merlo America. (Image: Merlo).

Corder then joined Genie, where he managed trade shows, marketing for its parts brand, and a range of product lines. He later joined Kubota, where he refined his product management and product marketing skills.

Corder said, “I love taking big sets of information, analysing it, and using it to improve products and decision-making. But just as much, I love getting out into the field, meeting people, and hearing firsthand how equipment performs and what we can do better.”

Corder’s arrival at Merlo America comes as the company continues to expand its footprint in North America.

“Jerry’s vision and experience will be invaluable for Merlo as we aim to expand our presence in the US. The true strength of our product management team will become apparent through the resources we provide to dealers and customers as we develop our training and educational programs. Jerry will play a crucial role in these initiatives, and I am very pleased to have him on the team,” said Jennifer Brigman, Vice President of Strategy and Operations at Merlo America.

As Merlo America continues to grow its US presence, Corder’s focus will be on strengthening dealer relationships, expanding training programs, and helping customers better understand the versatility and value of Merlo equipment.