New president for Equiphunter


US-based Equiphunter has appointed Michael A. Disser as president and co-founder of its latest venture,, an online platform that facilitates the buying and selling of construction equipment.

With over three decades of experience, Disser has held various positions in sales and marketing, his most recent coming as the vice president of sales at Cross Country Infrastructure Services.

Prior to that, he also held roles with Action Equipment, Manitou Group, and NES Rentals, the latter being acquired by United Rentals in 2017.

At Equiphunter, Disser’s primary objective is to expand the business, particularly the website, which exclusively caters to the construction equipment industry.

The free to use platform acts as a marketplace where buyers can submit their equipment needs and receive personalised quotes from registered sellers through an online form.

The buyers can then compare quotes in their personalised dashboard and finalise their purchase by contacting their chosen seller.

Disser said, “It’s the perfect alternative to more expensive brokers, auction houses or other fleet disposal methods that can erode profit margins. The website will initially be free to all visitors, users and rental industry suppliers during the development phase.”

Meanwhile, he said the company will add several new financial, AI and blockchain technologies in the coming months.

Disser joins fellow industry veteran and Equiphunter founder Jorge C. Menocal, who said he brings “tremendous experience from the equipment rental business growing and marketing several top companies.”

Menocal said, “I am excited to take this next step along with Mike and to grow the business. We want to invite all rental companies and equipment manufacturers to partner with us.”

Disser added, “I’m excited to partner with JC (Menocal) and to continue the growth and development of I look forward to providing strategic direction, value and growth opportunities to the company and our customers.”


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Ollie Hodges Publisher Tel: +44 (0)1892 786253 E-mail: [email protected]
Lewis Tyler
Lewis Tyler Editor Tel: 44 (0)1892 786285 E-mail: [email protected]