New marketing manager at Byrne

By Helen Wright09 January 2015

Former A-Plant marketing manager Chris Nicholls has taken up a new role as group marketing manager for Byrne Equipment Rental in the Middle East.

Based in Dubai, Mr Nicholls is responsible for developing and maintaining marketing strategies to meet Byrne's objectives.

The role involves evaluating customer research, market conditions, competitor data and overseeing all branding/marketing initiatives, advertising and promotional activities across the GCC (including Saudi Arabia, Oman, UAE, Abu Dhabi and Qatar).

Mr Nicholls took up the position after over seven years at UK-based A-Plant, which is part of Ashtead Group.

Delivered directly to your inbox, International Rental Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Latest News
Himoinsa to launch battery power genset
EHR Battery Power Generator range offers up to zero emissions and lowers fuel costs through efficient energy use
Rental rate rises assist Sunbelt to pre-Covid revenue levels
Sunbelt Rentals’ first quarter revenue up 22% on 2020 and 12% on 2019, partly thanks to increasing rental rates
Husqvarna invests €1m in Anglo-German tech firm
Swedish manufacturer takes equity stake in the software company which maximises augmented reality technology to boost efficiency 
Murray Pollok Managing Editor Tel: +44(0)1505 850 043 E-mail:
Simon Kelly Sales Manager Tel: +44 (0) 1892 786 223 E-mail: