New management team at Manitou

Manitou Group has reorganised its management team as part of its new strategic plan Lift 2030.

The restuctering of the Executive Committee will come into effect on 1 January 2026 and is based on three geographical zones, with the aim of strengthening proximity to the company’s customer base, accelerating global growth, and supporting innovation, supported by global and corporate functions.

Under the plan, three regional presidents have been appointed. 

1 - Brad Boehler, 2 - Jean Rouault, 3 -Steve Ryder, 4 - Maurizio Achilli, 5 - Elisabeth Ausimour, 6 - Corinne Leguyader, 7 - Pierre Paineau, 8 - Céline Brard, 9 - Christine Prat, 10 - Hervé Rochet

Brad Boehler joins Manitou Group as President, North America. With over 25 years of experience in the construction and aerial equipment sector, including General Management roles at Skyjack and Morbark, he will be responsible for accelerating market share growth in North America, improving customer experience, and ensuring operational excellence at American production sites.

Jean Rouault is named President, Distribution Europe. His mission will be to maintain growth while developing an agile, customer-centric organization capable of adapting to market evolution. He has been with the group for 30 years and currently serves as Vice-President of Sales for the Northern and Eastern Europe regions.

Steve Ryder is named President, LAPAM (Latin America, Pacific, Asia, Middle East, Africa, and Oceania). Having been with the group since 2018 as Vice-President Middle-East Africa, then Vice-President of the Backhoe Loader Product Unit, he will be responsible for growth and brand leadership in this high-potential and rapidly changing region. 

Group divisions 

Across the group, four divisions have been created ensure consistency and innovation on a global level. 

Maurizio Achilli becomes Chief Procurement Officer. His main mission will be to define and implement the company’s sourcing strategy, riskmitigation, performance, and supply chain development while fostering competitiveness. He joined Manitou Group in 2018 and is currently the Vice-President of Sourcing.

Elisabeth Ausimour is named Chief Innovative Business & Technologies Officer. She will lead all actions related to marketing, the development of digital offers, and customer-centric products and services. She joined the group 20 years ago. For the past six years, she has held the position of President of the Products division within the Executive Committee.

Corinne Le Guyader has become Chief Commercial Excellence & Service Officer. She will be responsible for the global management and efficiency of commercial activities within the regions, ensuring the harmonization of strategies, processes, and tools, and their alignment with Manitou Group’s objectives. She joined the Group over 30 years ago and currently holds the position of ERP Project and Process Re-engineering Director.

Pierre Paineau is named Chief Manufacturing & Industrial Officer. His primary mission will be to establish a robust industrial strategy, ensure manufacturing excellence across all of the group’s production sites, and strengthen the competitiveness of European sites by facilitating their collaboration. For the past five years, he has served as Vice-President of the Telehandler Product Unit.

Corporate team 

On a corprate level, the three current Executive Committee members continue in their roles:

Céline Brard continues as Chief Financial Officer, and takes on the responsibility of positioning the Finance function as a primary lever for developing profitable and sustainable growth. She joined Manitou Group in 2024.

Christine Prat continues as Chief Human Resources Officer, and assumes responsibility for driving the group’s talent strategy. She leads a cohesive, agile, and cross-functional HR policy that supports the entire organization. She joined Manitou Group in 2022.

Hervé Rochet also continues as Chief Transformation & Governance Officer, and takes on the responsibility of orchestrating the Group’s transformation to enhance its performance and sustainability, fostering a long-term vision and transversal collaboration. He joined Manitou Group in 2005.

Michel Denis, President & CEO stated, “The success of the LIFT strategic plan rests on a world-class leadership team. The composition of our new Executive Committee reflects the wealth of talent within Manitou Group. With this new leadership team, we possess all the necessary expertise to achieve the objectives of our new roadmap.”