New head of sales, Europe, for Case Construction Equipment

Andy Brown Head of Content, Construction and Engagement

07 November 2025

Case Construction Equipment has announced the appointment of Francesca Asteggiano as the new Head of Sales for Construction Brands Europe at CNH, effective as of 30th October 2025.

Asteggiano brings over 17 years of experience in the B2B sector, with a background in strategic and commercial leadership. She will be responsible for supporting the Case dealer network and driving growth across European markets.

“I’m honoured to take on this new role and excited to work closely with our…

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