New Haulotte MD for Europe
06 May 2025
Haulotte has appointed Guillaume Van Hoeck as Managing Director for Europe, succeeding Patrick Murris.
With over 25 years of experience in global B2B roles, Van Hoeck has been with Haulotte since 2014 and brings a long track record in sales, marketing, service, and team leadership across continents to the role, said the company.
Patrick Murris (left) hand over the reins to Guillaume Van Hoeck as he becomes Managing Director for Europe. (Image: Haulotte).
“Known for his agile leadership, strategic vision, and strong customer focus, he has consistently demonstrated the ability to adapt and lead in complex, international contexts,” added Haulotte.
Van Hoeck has held several key roles at Haulotte. He began by leading aftermarket operations across Europe and most recently revitalized the Scandinavian subsidiary, repositioning Haulotte as a major player in Northern Europe, said the company.
“I’m honoured to succeed Patrick Murris, whose vision and commitment have significantly contributed to Haulotte’s success in Europe,” commented Van Hoeck.
“I will rely on the strength of our local teams, our operational excellence, and our close relationships with customers to strengthen our position across European markets.
“Haulotte has been serving Europe from within Europe for 40 years. In a time of uncertainty and complexity, values like stability, reliability, and long-term relationships are more important than ever—and Haulotte is uniquely positioned to uphold them.”
Haulotte added that Murris had guided the group through economic shifts and internal transformations over the last eight years, while reinforcing its customer focus and accelerating its digital and service evolution.
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