New ERA tools for the promotion of rental

By Belinda Smart23 August 2022

The Promotion Committee of ERA has recently launched two new tools to promote the equipment rental business to customers of the rental industry.

First, there is a new “Reasons to Rent” poster,, replacing the old version. The poster, which can be used free of charge by equipment rental companies, describes the benefits of rental in terms of finance, equipment, service, safety and security, and sustainability.

The second tool is a video on everything that can be rented from equipment rental companies. This video can be used by equipment rental companies or national rental associations to show customers and other stakeholders the broad range of equipment available in the equipment rental industry:

If you want to know more about the Promotion Committee or if you wish to receive more information about the promotional tools available at ERA, please do not ‎hesitate to contact the ERA Secretariat at

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