Messe München: future of bauma and trade shows is ‘hybrid’

Andy Brown Head of Content, Construction and Engagement

21 April 2021

The trade shows of the future will be characterised by hybrid events, with a mixture of online and face-to-face activity, according to Messe München Chairman and CEO, Klaus Dittrich.

Due to the Covid-19 pandemic the majority of trade shows following Conexpo, which took place in March 2020, have either been…

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