McDougall shares insights at IRC

By Euan Youdale24 November 2020

Skyjack president Ken McDougall said the growing Chinese rental market had much to learn from North American-based manufacturers, at the International Rental Conference Asia (IRC), in Shanghai this week. 

During his online presentation to the conference, which took place in Shanghai on Monday this week, McDougall said, ”We’ve had our eye on the Chinese market for some time now and have seen a shift, similar to what we experienced in North America during the 1990’s, towards greater acceptance in construction rental.

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Ken McDougall provided an online presentation to the International Rental Conference Asia (IRC).

“As a country known for their dealer networks and owned construction products, this shift, while small, provides a noticeable opportunity for rental companies to take hold in China.”

The International Rental Conference, hosted by International Rental News, provided a combination of in-person and virtual presentations this year due to the Covid-19 pandemic and its restrictions on travel. 

McDougall’s presentation focused on the core aspects of North American Rental business including, aerial fleet sizes, rental revenue - historical growth and current state, the American Rental Association’s Rental Penetration Index, and fleet age in North America. 

“There are noticeable differences in product composition between North America and China, and it’ll be interesting to see how those differences adapt with the growing rental market,” McDougall continued.

“The North American market has matured and adapted throughout times of recession, prosperity, and consolidations. We’re seeing China trend in a similar direction and it is a great market for companies like Skyjack that focus on robust materials, low-maintenance design, and maximum uptime.”

The International Rental Conference, hosted by International Rental News, hosted a combination of in-person and virtual presentations this year due to the Covid-19 pandemic and its restrictions on travel. 

“China is a very important market for us so it’s important that we do our part in ensuring a smooth growth period for our industry there,” McDougall explains. “While China is its own market, I feel it is worthwhile touching on some North America trends – the good and bad. I certainly don’t believe we have all the answers, however there may lessons to be learned from the historical rental growth in North America. I am happy to share that knowledge if it helps the Chinese and the Asia market overall to prosper.”

Full information on the International Rental Conference and McDougall’s presentation visit www.khl-irc.com

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