LGMG launches and product plans at Iberia event

LGMG welcomed nearly 90 customers from Spain and Portugal to its Explora LGMG event in Madrid.

Delegates at the Explora LGMG event in Madrid. (Image: LGMG).

The event, on 23 October, offered a look at the company’s latest innovations, shared insights into its growth strategy in Europe and the Iberian market and provided a chance to strengthen relationships with key customers.

Attendees explored a wide display of machines, covering the full LGMG range, from scissor lifts and boom lifts to vertical masts, telehandlers, and forklifts. Key product highlights included, the:

• 32.4m working height AR32J-2 articulated boom lift
• 7.8m working height S0607E-2 electric scissor lift. 
• 2,500kg capacity H625 telehandler, and 
• 2.500 kg lifting capacity F25 rough terrain forklift.

The Explora LGMG conference. (Imnage: LGMG).

Highlights of the day were the first European debuts of the F25 rough terrain forklift and the AR32J-2 articulated boom lift. Customers were able to test the machines firsthand, experiencing their comfort, stability, and smooth operation.

Future products discussed 

LGMG also shared plans for upcoming products, including a new range of rotating telehandlers up to 26m, rough terrain forklifts up to 5 tonnes, and electric and hybrid scissor lifts reaching up to 32m.

LGMG’s AR32J -2.

Throughout the day, interactive tools encouraged customers to share their opinions and experiences. The event also sparked an engaging discussion on electrification, highlighting the differences between Northern and Southern Europe.

While LGMG has already implemented electric solutions across Central and Northern markets, the focus is now on expanding in the South. 

The event was proof of LGMG’s commitment to Spain and Portugal, said the company, with a growing customer base and over 80 models available across the Iberian Peninsula, despite recent market challenges.

Product testing underway. (Image: LGMG).

“Explora LGMG was a great opportunity to connect with our customers, hear their feedback, and show the innovation and reliability that define LGMG,” said Verania Costa, Sales Director of Southern Europe. “Spain and Portugal are increasingly important markets for us, and we remain fully committed to delivering high-quality equipment and trusted support.”