Kiloutou launches first ‘brand film’

Kiloutou has released its first promotional “brand film”, called Simply Yellow, designed to “brings to life, through images, the Group’s brand identity [‘Rent, Share’] launched a year earlier.”

The film, directed by communications agency Tulipes & Cie, tells the story of a young man’s life in four scenes, each with moments of sharing, and linked to Kiloutou’s brand yellow.

The production, which is less than 2 minutes long, is being promoted through a social media campaign, and on 26 June, staff at the company’s nine countries of operation watched the film simultaneously.

Kiloutou's Simply Yellow brand film. Click on the image to view.

Kiloutou said; “Beyond the creative process, the film reflects a strong conviction rooted in the Group’s heritage. As a pioneer of the sharing economy since 1980, Kiloutou has made sharing the cornerstone of its purpose.

“Equipment rental is not merely a business model: over its entire life cycle, rented equipment emits up to half the carbon of owned equipment, offering a solution that is both cost-effective and environmentally responsible.”

The video is on YouTube here. You can also click on the image right to view the film.