IRN Column: what does a purpose driven business look like?

Andy Wright

07 February 2023

We are used to companies having vision statements, but what about the purpose of an organisation? How do the two differ and why does purpose matter today more than ever? IRN columnist Andy Wright explains.

Everybody needs a purpose in life, we all know and recognise that. We need something to ignite the fire in our bellies and to get us out of bed on a cold and dreary morning, fully energised for the day ahead, ready for life.

But it’s not just we as…

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