IPAF storytelling initiative to shape industry safety

Euan Youdale Editor, Access International

07 February 2025

Ben Hirst, director and founder of Horizon Platforms, delivered a compelling presentation at IPAF’s Elevation UK event in November last year. In his talk, Hirst expressed his deep commitment to the powered access industry and emphasised the transformative potential of storytelling to improve safety and drive meaningful change.

Discussing his motivation to share his story, Hirst said, “I took inspiration from IPAF president Karel Huijser when, during his inaugural speech at the IPAF Summit in Copenhagen, he spoke about the power of storytelling. His message stuck with me.

“When we tell a story that’s rooted in a real-life…

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