Interview: Norty Turner on Sunstate and his return to rental

Murray Pollok Managing Editor, IRN & Director of Content, KHL

20 April 2026

Norty Turner became the new CEO of Sunstate Equipment in February 2025 after a 30-year career in rental that has included 16 years at Hertz Equipment Rental Corp (HERC), seven at Riwal and three and half at United Rentals.

Following a three-year break from the industry – spent at a US power utility and latterly focused on real estate development and consulting – he is now based at Sunstate’s head office in Phoenix, Arizona. Turner spoke to International Rental News at the ConExpo-Con/Agg exhibition in March.

IRN: Is it good to be back in the rental industry?
Norty Turner: It’s great to be back. This industry gets in your blood. I learned a lot during my time away, but nothing moves like the equipment rental business. I missed the pace, the people, and the direct connection…

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Murray Pollok Editor, International Rental News Tel: +44 (0)1505 850043 E-mail: [email protected]
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