Interview: Kevin Fitzgerald talks about REIC’s increased focus on specialty rental

Jenny Lescohier Editor, Rental Briefing

20 March 2024

REIC saw the potential in specialty rental a decade ago, and its executive chairman says there’s every reason to stay the course for the future. Jenny Lescohier reports.

REIC stands for Rental Equipment Investment Corp., and it’s a Miami-based holding company made up of acquired independent rental companies which still operate under their original brands. The business model was founded by Kevin Fitzgerald, who saw it as a way for smaller companies to benefit from the availability of…

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