Hyundai Genuine: a strategy for Europe and beyond

Mike Hayes Consultant Editor, Construction Europe / KHL Content Studio

12 December 2022

On August 19, 2021, Hyundai Heavy Industries Holdings (HHIH) completed its purchase of Doosan Infracore.

At that point, it became Hyundai Doosan Infracore (HDI), a subsidiary of the newly-created Hyundai Genuine, along with Hyundai Construction Equipment (HCE).

Not long after the acquisition, the world was plunged into a pandemic that we are yet to completely recover from.

So how have things changed, in terms of Hyundai Genuine’s plans for these two companies?

Mike Hayes of Construction Europe asked this and more of the company’s president and CEO, Young-Cheul Cho.

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