Hy-Brid Lifts appoints new CEO

Euan Youdale Editor, Access International

02 December 2021

Hy-Brid Lifts, by Custom Equipment, has appointed Jay Sugar as its new president and CEO.

Sugar brings over 20 years of industrial manufacturing experience to the organisation and will lead the overall direction and strategy of the company.

“We are extremely pleased to welcome Jay Sugar back to Custom Equipment, now in the role of president and CEO,” said Steve Ellis, Custom Equipment chairman of the board. “Jay is an accomplished leader and with his background in both engineering and operations, Jay brings a wide skill set to…

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