Hitachi extends French dealer territories

By Leila Steed20 May 2021

Hitachi Construction Machinery Europe (HCME) has announced that its French dealers, Cobemat and Teramat, will now be each be responsible for expanded territories.

A map showing the respective territories of HCME's dealers. A map showing the respective territories of HCME’s dealers.

Cobemat offers Hitachi’s equipment, Premium Rental and Premium Used services from four branches in the north west of the country.

It will now also cover the Île-de-France area, which includes Paris. According to Hitachi, the region’s rental market is continuing to grow and demand for its construction machinery is high.

Cobemat also due to open a fifth branch in Paris later this year

Teramat, meanwhile, will now cover the east of France in its entirety. From branches in Lyon, Savoie, Drome Burgundy and Auvergne, the dealer offers a Hitachi equipment for sale and rental.

Takaharu Ikeda, HCME President Takaharu Ikeda, said, “The current dealer line-up is the strongest that Hitachi has had to date in the French market, where there is great potential for our value chain approach. The new dealer network will provide customers with access to the latest products, technology, service and solutions Hitachi has to offer.

“All our French dealers understand the respective business cultures and needs of their customers, and Cobemat and Teramat both have the capability to expand their territories. Overall, Hitachi can be assured of developing an even more competitive proposition in France.”

HCME has a total of four authorised dealers France; Cobemat, Teramat, Prowimat and ESM TP. Prior to the expansion of their territories, the dealer network was responsible for 60% of HCME’s annual turnover in the country.

The company said it would work with them to manage and develop its relationships with its key customers, “of which the majority are based in Île-de-France”.

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