Herc promotes COO to president

Murray Pollok Managing Editor, IRN & Director of Content, KHL

25 November 2025

Herc Rentals has promoted its senior vice president and chief operating officer Aaron Birnbaum to president, a move the company said aligned with its succession plan.

Birnbaum, who has a 35 year career with Herc, takes up his new position on 1 January 2026 and will assume “broader responsibility while…

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Murray Pollok Editor, International Rental News Tel: +44 (0)1505 850043 E-mail: [email protected]
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