Herc projects above market growth in 2026

Herc Rentals is projecting revenue growth between 12.5% and 15.8% in 2026, equating to sales in the US$4.27-$4.4 billion range. It said the drivers would be increased specialty rentals, mega projects and continued sales synergies following the acquisition of H&E last year.

The company said it will maintain its gross spending on fleet during the year at between $800 million and $1.1 billion. It was $1.1 billion in 2025.

The outlook was given as Herc reported full year revenues in 2025 of $4.38 billion, a 22.6% increase year-on-year. EBITDA profit was 14.8% up at $1.82 billion. Final quarter revenues to 31 December rose by 27.1% to $1.21 billion, with EBITDA up 18.5% at $519 million.

A Herc generator on a residential building site in Nantucket, Massachusetts during the summer of 2024. (Photo: IRN)

Larry Silber, Herc’s CEO, said the integration of H&E was going very well; “In just six months, we successfully migrated technology systems and data in record time, completed sales and territory optimization initiatives, aligned the fleet mix by market, and achieved run-rate cost synergies ahead of our planned timeline.

“We are now finalizing the branch network optimization and continue to see strong collaboration across the combined organization as our cultures align.”

He said the company’s expanded depot network and technology platform would help it grow further this year; “Combined with increased participation in mega projects and favourable secular trends in specialty equipment, this sets the stage for above‑market growth in 2026.”

Following the integration of H&E’s equipment – which increased its fleet by 30% - the company’s fleet mix now comprises, at original cost, aerials (26%), material handling (22%), specialty (18%), earthmoving (13%) and other equipment (21%). The average age of its equipment is 45 months.

Herc said 51% of its business is with ‘local’ businesses, with 49% through ‘national’ customers. Long-term it wants local to represent 60% of the total.