Herc breaks revenue records in second quarter

Herc reported a strong second quarter of 2024, achieving record highs for both equipment rental revenue ($765 million, a 9% increase) and total revenue ($848 million, a 6% increase).

Herc’s ability to raise rental prices by 3.5% year-over-year helped offset rising costs. The company also benefited from its aggressive acquisition strategy, adding 21 new locations so far in 2024, with 10 of those coming in the second quarter (a 48% increase in locations year-to-date). These new branches helped compensate for slower local market growth.