Herc breaks revenue records in second quarter

Jenny Lescohier Editor, Rental Briefing

23 July 2024

Herc reported a strong second quarter of 2024, achieving record highs for both equipment rental revenue ($765 million, a 9% increase) and total revenue ($848 million, a 6% increase). 

Herc’s ability to raise rental prices by 3.5% year-over-year helped offset rising costs. The company also benefited from its aggressive acquisition…

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