Haulotte predicting 20% growth in 2023

By Leila Steed15 February 2023

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French manufacturer Haulotte is forecasting a 20% sales increase for 2023.

The prediction came with the publication of the company’s 2022 financial results, in which the company reported an 18% rise in its full year revenues.

This equates to a total of €609.7 million (US$651m), compared to €495.8 million ($529m) in 2021.

Haulotte said, “In this context of persistent pressure on the cost of components and on the supply chain, Haulotte confirms that there was no improvement in its current operating margin in the second half of 2022 versus the first semester.

“Driven by a historic order book and reduced supply tensions, Haulotte expects its sales to grow by more than +20% in 2023.”

The year-to-date figures show that Haulotte’s equipment sales rose by 24% to €523.8 million ($559m), its rental activities by 28% to €21.6 million ($23.1m), and services by 16% to €65.3 million ($69.7m).

Haulotte said, “In a less buoyant macro-economic environment compared to the beginning of the year, the global aerial work platform market continued to show the same dynamism in the fourth quarter as in previous periods in the vast majority of markets.”

Although Europe experienced a “sharp decline in the Russian market”, Haulotte’s overall sales in the region still grew by 12% compared to 2021.  

In North America, “the progress observed for several semesters in all its activities continued” and with a strong performance of the aerial platform business, Haulotte recorded an annual sales growth of 15%. 

With sales in Asia-Pacific and Latin America also performing strongly - full year sales increasing 38% and 26%, respectively - Haulotte said, “Over the year, the global aerial work platform market confirmed the clear rebound observed in 2021 and reached the highest level ever observed in 2022, driven by all geographical areas.”

Looking at the fourth quarter of 2022, the company saw sales increase to €180.6 million ($192.7m). This is a rise of 28% compared to the third quarter of the year and 24% higher than the fourth quarter of 2021.

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