Haulotte forecasts 30% Latin American market share by 2015

By Lindsey Anderson30 May 2012

Alexandre Saubot, Haulotte's chief operating officer.

Alexandre Saubot, Haulotte's chief operating officer.

French aerial work platform manufacturer Haulotte Group is forecasting a 30% market share of the AWP market in Latin America by 2015, nearly doubling its current share of 16%, the company said during the opening day of the M&T Expo in Sao Paulo, Brazil.

Haulotte said it currently produces 7,000 units for the Latin American market and forecasted that number to grow to 10,000 units in the coming year.

"We are estimating an AWP growth per year of 5% to 8%," said Alexander Saubot, Haulotte's CEO at M&T.

Saubot said Haulotte's main markets in Latin America consist of Brazil, Chile and Argentina with Brazil holding 65% of the share, followed by 12% for Chile and 9% for Argentina.

The company said 40% of its units in the market are electric scissors followed by articulating, rough terrain booms accounting for 25% of its share and 15% is then held by articulating booms.

Haulotte celebrated being established in Brazil for 10 years at M&T and is looking to expand its dealership network, spare parts distribution and sales in the Latin American market.

Delivered directly to your inbox, International Rental Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Latest News
Toyota launches new reach trucks
New low emissions reach truck models from Toyota offer safety improvements 
How to improve sustainable practices in rental
Appleton Column: When it comes to sustainability in the equipment rental sector, Kevin Appleton says businesses should stop the virtue-signalling and look for meaningful actions
Zeppelin Rental completes Luther integration
Move strengthen’s Zeppelin’s position in technology for traffic telematics
Murray Pollok Managing Editor Tel: +44(0)1505 850 043 E-mail: murray.pollok@khl.com
Simon Kelly Sales Manager Tel: +44 (0) 1892 786 223 E-mail: simon.kelly@khl.com