Global Rental Alliance launches new website

The Global Rental Alliance (GRA), a networking organisation for equipment rental associations that was formed in 2003 to promote rental worldwide, has launched a new website: https://globalrentalalliance.org/.

The new website brings together resources and best practices in the priority areas of ‘People’, ‘Promotion’ and ‘Sustainability’, and contains information about the GRA member associations - of which the European Rental Association is one - GRA news, updates from members and events.

The GRA creates an opportunity for members to learn from one another and discuss universal issues, such as promotion, sustainability, digitalisation, market penetration, safety, training and skills, and attracting talent to the industry.

It has been an important vehicle over the years for promoting the industry around the world and has expanded from its original six members to eight members today from Europe, North and South America, Asia and Australasia.

Since 2021, the GRA Secretariat has been managed by the European Rental Association.

For more information, please send an email to the ERA team at era@erarental.org.